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Design a Logo for an Artificial Intelligence company: Flabbi

Posted Aug 17, 2016

Ended 2016-08-24
129 entries (96 users)
Prize Guaranteed

Challenge Description

Welcome to the first Coursetro Design Challenge! In this challenge, you're tasked with designing a logo for an AI company called "Flabbi"

This artificial company has created a chat bot that gives users nutritional information on demand, through chat applications such as Facebook Messenger, Slack, Skype, etc..

A user might say, "How many calories are in a donut?" and it will let them know within seconds. Simple enough, right?

Here are the design requirements:

  • You must include the wordmark "Flabbi" in the logo design.
  • There must be a separate symbol in the logo that depicts 2 concepts in a unique and abstract manner. Those 2 concepts are (AI or Bots) and health/fitness.
  • Make it simple and avoid unnecessary clutter.
  • It must be made with a true vector application such as Adobe Illustrator.
  • Upload a large enough preview so that we can easily see it (JPG preferrable).

And that's it!  Good luck.

Prizes

1 winner will receive:


Inspiration

Winning Entry

Tadhg Sheerin
78%
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This logo design is a combination of heart ( Representing health ) And also two circles representing the idea that it is a bot.
The colour scheme I have chosen was to keep it in different shades of green to give it a more fresh & healthy look.
I hope you like it :D

Entries

Yazmin Madrigal
46%
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Instructor's comments

Definitely a unique concept (toaster bot), but it falls short in other categories. The lines on the toast are too thin and will get lost at smaller sizes. You also vary the stroke-weight on the lines which adds to complexity and inconsistency. The symbol also feels like 2 separate symbols (toast/toaster). Also, the size of the symbol is too large in relation to the wordmark. Thanks.



Kirushanth Sriranjan
38%
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Instructor's comments

Hi, too much is happening here with the heart, bot-eyes, scan lines, mouth, etc.. Try to work on simplifying things a lot more and removing unnecessary elements. Thanks!



AI/Bots (eyes) + health and fitness (heart shape & the heart rhythm) = Flabbi

Andy Chirea
32%
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Instructor's comments

Hi. There's way too much going on here. You're over-thinking things way too much. Refine your concept around an idea or 2, not 5. Examine the higher rated entries. Thanks.



**UPDATED - I created a new concept with a chef (health - nutrition) and a gear (AI). I hope it's better than the last one. Thanks for your comment.

Richard KrijnseLocker
62%
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Instructor's comments

Not bad, but I would prefer to see better proportionality between the size of the symbol and the wordmark. I do like the unique chat box idea that you've integrated into the wordmark. Thanks!



The logo consist of a robot (AI) and a dumbell (Health). In the font are little text boxes for the chat function.

Bilal Parkar
32%
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Instructor's comments

Hi. This is too complex with all of the tiny muscle indications, and especially with the drop shadow. Never use a dropshadow like this in a logo design. The type is also hard to read because it's too futuristic/abstract. Work on simplifying things much more. Thanks.



Just trying... :p Hope you all like it..

Rory Malgs
40%
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Instructor's comments

Hi. It's actually not really simple, because you have a LOT going on here with the "i", all of the tiny details are too complex for a logo. If it were scaled down at a small size, everything would be completely lost and cluttered in such a small space. Look at the other higher rated submissions where simplicity is high on their rankings. Thanks.



its really simple I've replaced a bot but still giving it the "i" look while displaying the heart rate flatline on its chest. Then I also made the "a" and the bot a different color so "ai" can stand out.

Thank You

Dario Mazzi
42%
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Instructor's comments

Hi. This is pretty complex with the varying shades of coloring, the very light "heart rate" line near the bottom, the antenna at the top, etc.. Proportionality is off due to the very large icon in relation to the size of the wordmark. There's not enough of a inference of health with just the green and the barely-visible line. Thanks for your entry!



Thuba Dhliwayo
40%
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Instructor's comments

Hi. This too much on the complex side with all of the circuitry / circles / lines of varying weights, etc.. The shape itself too. It's also hard to distinguish what the actual white shape is -- I initially thought it was a wrench of some sort. Versatility is low due to all of the lines, when scaled down to a smaller sizes it would be complex. Thanks for your entry.



The arm represents strength, and the circuitry is the AI. I guess you can call it a bot-flex. Thanks for bestowing your eyes upon my work!

Steven Werf
46%
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Instructor's comments

The issue with this is the symbol seems cut off, and meant to be a part of the wordmark too -- when the project brief specified them to be separate. I also see no inference of health/nutrition here, aside from the red heart which isn't obvious enough in my opinion. The type also needs work, I would use a different typeface for this.



Abd Faa
34%
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Instructor's comments

Hi. I see no hints of health/fitness/nutrition in this design. The small lines near the bottom of the bot character also would scale very poorly at smaller sizes (bad versatility). Thanks for your entry, try again!



Im Sorry Im Not Very Good With English So I Didn't Understand Completely the requirement .

Ronaldo Chavez
58%
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Instructor's comments

Hi. The project brief specified a "separate" symbol, but you've worked in the concept of the cherry/bot with the wordmark. Outside of that, this is a pretty good concept!



Youssef Azaaz
34%
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Instructor's comments

Hi. The symbol is too complex. Having a barbell with plates + a chef hat + a bot is too much. The type also doesn't feel suitable for this particular project. There's also noticeable design-issues in terms of placement/alignment with the chef hat on top of the circular character. There's issues with color as well. Too many grays, doesn't contrast with with blue, etc..



Jason Aitchison
38%
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Instructor's comments

Thanks for the entry. The symbol is hard to figure out in my opinion -- too complex. You have an apple, barbell, and what looks to be a brain? Need to simplify this. The red also clashes with the blue on the left quite a bit.



Sorry about the multiple entries. My file sizes were too big.

Lex Nasser
72%
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Instructor's comments

Good concept here, a lot better than your other entries. The symbol is a little "un-unified" but not bad overall.



Fábio Santos
50%
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Instructor's comments

There are issues in terms of size/proportionality. The symbol is too close to the wordmark, so it feels cluttered. I would create more separation. I would also use some better type and/or letter spacing. I feel the symbol would have been better illustrated as a tomatoe or apple, if it were circular and not so square. Not bad, just some small changes and it'd be better! Thanks.



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