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Design a Logo for an Artificial Intelligence company: Flabbi

Posted Aug 17, 2016

Ended 2016-08-24
129 entries (96 users)
Prize Guaranteed

Challenge Description

Welcome to the first Coursetro Design Challenge! In this challenge, you're tasked with designing a logo for an AI company called "Flabbi"

This artificial company has created a chat bot that gives users nutritional information on demand, through chat applications such as Facebook Messenger, Slack, Skype, etc..

A user might say, "How many calories are in a donut?" and it will let them know within seconds. Simple enough, right?

Here are the design requirements:

  • You must include the wordmark "Flabbi" in the logo design.
  • There must be a separate symbol in the logo that depicts 2 concepts in a unique and abstract manner. Those 2 concepts are (AI or Bots) and health/fitness.
  • Make it simple and avoid unnecessary clutter.
  • It must be made with a true vector application such as Adobe Illustrator.
  • Upload a large enough preview so that we can easily see it (JPG preferrable).

And that's it!  Good luck.

Prizes

1 winner will receive:


Inspiration

Winning Entry

Tadhg Sheerin
78%
Simplicity
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This logo design is a combination of heart ( Representing health ) And also two circles representing the idea that it is a bot.
The colour scheme I have chosen was to keep it in different shades of green to give it a more fresh & healthy look.
I hope you like it :D

Entries

Gabriel Arcanjo
78%
Simplicity
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Instructor's comments

Good concept and use of negative space!



Jimmy Nuetron
48%
Simplicity
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Instructor's comments

Overall, a good concept. But the parts that I feel were most lacking were using a barbell to illustrate health/nutrition, and the color does appear to be quite bright/saturated. Thanks!



I went for a simple bold san serif type to complement the Icon, keeping it legible and easy to read. I customised the letter A to emphasize on the sense of speed of the AI/Bot. I used the image of barbell weights as ears to reflect that a chat bot listens and responds to your health needs, as well as using a subtle green palette to reflect the core values of the bot.

Lex Nasser
42%
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Instructor's comments

The primary issues with this are with simplicity/complexity. There's too much happening within the symbol with the transparency, butter, squares, etc.. I understand what you're going for and it's a potentially good idea, but the execution is off. I would definitely work on simplifying things here. Thanks.



ammar alahmad
70%
Simplicity
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Instructor's comments

Hey, good concept. I think the biggest issue (and there's not many) is in the relevance category. The brain represents logic, more so than health -- but as you mentioned, it's just a hint. Second to that, would be color/contrast. It just seems too bland with that choice of gray with the white. Overall, there's more good than there is bad, fortunately. ;) Thanks.



The logo is a combination of a Brain ( representing Artificial intelligence ) and chat box
maybe the symmetrical brain can give a hint about health as well :P

Lex Nasser
42%
Simplicity
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Instructor's comments

Thanks for the entry.. This has a lot of good things, but also some things that can be improved. The type is nice, it's fairly simple. It's not quite relevant because the attenna bars don't quite say "bot" to me, instead it says internet/phone/location. The leaves aren't nice geometric shapes and their color is not ideal -- too bright against the white background, making for poor contrast. Versatiity suffers too, due to the unusually long "portrait" orientation of the logo. Overall, good attempt, some small changes and you would improve it a lot. Thanks.



James Dalton
84%
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Instructor's comments

I love it. I immediately understood the fact that it's a burger (food item) and also it's a bot with the 2 symbolic eyes.



DanB Design
80%
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Instructor's comments

Great entry! The plate/message symbol is great. The only slight issues here is that it's not necessarily a single mark up top, which is why the versatility is at a 6.



tom jones
36%
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Instructor's comments

Thank you for javascript injection report, though I wonder how many people actually saw that popup before I got to fix it, ha. As for the entry, it feels rushed, and probably because you submitted it within 20 minutes of the contest announcement!



I chose to use the geometric shapes to show how the machine is learning, like we do as children with the shapes in the holes machine. I also used negative spacing to put the star in the middle since "Flabbi" is the best machine learning app and is the best at doing it. I also used the green color to show the healthy side of the app since green is the same color as vegetables.

thanks for looking guys !

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